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Catch up on our latest company news, reflections and insights.

Consumerization: Designing for People first

29 Jun 2021First off, what is Consumerization? According to the global research firm, Gartner, it can be defined as is “the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, new technologies and models that originated in the consumer space, rather than in the enterprise IT sector.” At Shape – being mobile experience partners for more than a decade – we’ve played an active role in “consumerizing” digital products when developing native apps for enterprises. Smartphones and apps may have been targeted at consumers first but quickly they became indispensable business tools for many enterprises.

The Privacy Guardian of Big Tech Strikes Again!

24 Jun 2021Apple’s Worldwide Developer’s Conference 2021 (WWDC) took place this month from June 7th – June 11th. More than 28 million developers in the community had the opportunity to preview many exciting new features in the upcoming iOS 15, iPadOS 15, macOS Monterey, and watchOS 8. At Shape, being the leading mobile experience partner in this region, we followed the event closely, and would like to share some of the key takeaways with you.

Is Your Mobile Platform getting enough resources?

18 Jun 2021There are still way more resources allocated to maintaining and developing websites than native mobile apps despite the fact that mobile traffic accounts for more than half of all internet traffic in 2021 (source: Statista). Now, most sites are responsive to mobile browsers and the underlying CMS increasingly “headless” but if you look at mobile usage then approximately 90% of mobile time is spent in native apps (source: Comscore).

Silver for Solar at E-Handelsprisen 2021

23 May 2021It takes guts to go all-in digitally, especially when you operator in a very traditional market. However that is exactly what this company has gone - and even with a pure Mobile First strategy. It doesn’t get more digital than that. Those were some of the words from the jury, as Solar was awarded silver in the "Best B2B Company with 200m+ Revenue" category. We are very happy to continue working alongside Solar, to help them on their journey towards new highs.

The Big Permission Battle

16 May 2021Apple’s decision to demand an opt-in for third-party tracking in the mobile space is now a clear and present reality with the release of iOS 14.5 at the end of last month. As of this week only 5% of U.S. users have consented to being tracked by their apps (in Europe the number is around 13%). So it seems to be a quite the uphill battle for digital product owners and advertisers that are relying heavily on Apple’s Identifier for Advertiser (IDFA) to track users for targeting and advertising purposes based on third-party data.

SBC Rising Star in Sports Betting Innovation two years in a row.

10 Dec 2020At SBC Awards 2020 we were shortlisted in three categories; Sportsbook of the Year and Best Mobile Operator App alongside Danske Spil and once again we were named Rising Star in Sports Betting Innovation. Winning the award last year was a significant moment for us, to do so for the second year in a row is a positively astounding way to cap off the year 🏆.

Digital Agency of the Year 2020

04 Dec 20202020 has been a decidedly different year, but our determination to deliver the very best digital products out there has been unwavering in the face of uncertainty. On top of being pillars that our clients build their business upon, the products have received a host of accolades and honours throughout the year and because of that Shape has now been named Digital Agency of the Year in Denmark by TopFICE as a crowning achievement 🏅 We are obviously very happy to get recognised this way for getting our ambitious clients and partners recognised, and we would not be here without them and our assiduous team of Shapers 🙌🏻🙌🏻

Double Lovie silver winner

23 Nov 2020The IKEA Place app just won double silver at the Lovie Awards - dedicated to the best of digital coming out of Europe. We are happy that the app we continuously strive to improve alongside SPACE10 was singled out in the Best Use of Augmented Reality and the Experimental & Innovation categories 🥈🥈

Another prancer joins the herd

17 Nov 2020Every year Børsen, the leading business newspaper in Denmark, selects growing businesses to receive their renowned Gazelle Award. We are very happy and proud to have been awarded our sixth Gazelle statuette in as many years. This Gazelle is extra special for us though. It ensured that Shape is now on the exclusive list of Marathon Gazelle winners, consisting of companies that have received five or more in a row. This year only 105 out of 300.000 Danish companies were on the Marathon Gazelle list. We owe it all to our wonderful team and courageous clients 🦌🦌🦌🦌🦌🦌.

The Fitness World app wins E-handelsprisen

13 Nov 2020E-Handelsprisen is the most prestigious Commerce award in Denmark, and last night Fitness World won the Best E-Commerce App category. It goes without saying that we are very proud of that in itself, but what makes that feat even more remarkable for us, is the fact that it is 10 years since we launched the first version alongside the Fitness World team. In that span the app has gone from a peripheral fad to a fundamental component of the Fitness World offering, and we are much obliged to have been part of that journey from the very beginning. As new features have been added the app has garnered more than one million unique users, thousands of top ratings and finally won the Customer Experience category at Danish Digital Awards last year and the E-Handelsprisen Best E-Commerce App category this year to boot 🙌🏻.

Best Native App third year in a row

31 Jul 2020First time was a massive surprise, second time was remarkable and we are absolutely stoked to win the Best Native App category at EGR Marketing & Innovation Awards 2020 for a third year in a row. It is a new record within the industry, and we are very proud to reach this milestone alongside our longtime friends at Danske Spil.

Best Omni-channel platform

31 Jul 2020We have been chasing this one for a while now, and it only makes it that much more joyous for us to win the Best Omni-Channel Platform category at EGR Marketing & Innovation Awards 2020 with Danske Spil and their Oddset product suite. Retail is a very important battleground for us, and over the years we have been honing our offering to leapfrog the international competitors and increase market share for Danske Spil.

5 times winner at Danish Digital Awards

05 Jun 2020Last night was a new experience for us in more ways than one. Danish Digital Awards 2020 was the first virtual award show that we attended, and we are quite stoked to have reached a new company record with 5 awards🏅🥈🥈🥉🥉in disciplines that we care deeply about, namely Commerce, Customer Experience, and Differentiation & Design. We couldn’t be happier with the array of clients whose cases has been singled out this year, as they show a comprehensive breadth in the products that we enjoy to do. From lifestyle and services over essential utilities to occupational tools, we are very proud of the ambitious work we get to do alongside Danske Spil, OK, SPACE10 and Solar 🙌🙌🙌🙌

SBC Rising Star in Sports Betting Innovation

04 Dec 2019We are beyond proud of our foray into the world of betting awards this year. Shape Games went to London twice and came home with some of the most prestigious recognitions in the industry. To be named Rising Star in Sports Betting Innovation is a great honor and a clear sign that Shape Games is on track to even greater things in the years to come 🚀

5 times Lovie winners

25 Oct 2019We are very proud that our work for Nordisk Film Biografer and IKEA Places has been rewarded with 5x Lovie Awards this year in the Best Practices, Peoples Choice, Experimental & Innovation, Best use of AR and Best User Experience categories 👌🏻 Thank you to our host of collaborators at Nordisk Film, SPACE10 and Barkas 🙌🏻.

The best betting app in the world - once again

25 Jun 2019Once again we journeyed to London the EGR Award show, and to our great surprise we won the Best Native app category for the second year in a row. We are beyond proud to have repeated this feat, and we are very happy to be on this mission alongside our friends from Danske Spil.

Best Customer Experience at Danish Digital Award

25 Apr 2019We are very happy and proud that the Fitness World app won the Customer Experience category at Danish Digital Award last night. Ever since we began working on the app alongside Fitness World in 2010, the goal has always been to give their users the best experience possible; whether they are booking classes, creating custom workout programs or tracking their progress. Kudos to our ambitious partners at Fitness World, who keeps pushing the envelope to continuously improve the best fitness app out there 🙌🏻

German Design Award 2019

10 Jan 2019On Friday we traveled to Frankfurt for the annual German Design Award, one of Europe’s largest design awards with more than 5000 entries this year. We were shortlisted in the ’Apps’ category with the OK Tank & Betal app and the DLG Mobile app, as well as in the ’Web’ category with Farmbackup. Happily the OK app was named ’Winner’ while both the DLG Mobile and Farmbackup received a Special Mentions award. We are happy and proud to see products with a distinctly Danish predigree getting recognised internationally.

GoLittle’s triple App Store feature

14 Dec 2018It has almost been a year since GoLittle launched, and we are mighty happy and proud that it has already been featured by Apple on 3 different occasions.

Best User Interface at Lovie Awards

26 Oct 2018At this year’s Lovie Awards we are thrilled that the B&O Play app came out on top of the Best User Interface category. It is a testament to the work that has been put into delivering an app that is an extension of the renowned quality of Bang & Olufsen products.

Officially the best betting app

21 Jun 2018The biggest household names of the betting world were all present at this year’s EGR Innovation Awards. As the speaker listed the nominees in our category, we were reminded that our local app was up against the biggest International players. When the time finally came for the winner of our category to be announced, we were quite frankly overjoyed to see the Oddset app come out on top as the Best Native App. David had beaten all the Goliaths. Reaching the stage, and claiming the award felt like a proper culmination of our first years of working with Danske Spil on the Oddset app.

Double Gold at Danish Digital Awards 2018

03 May 2018At this year’s Danish Digital Awards we were shortlisted in 3 categories and we brought home gold in two of them with the OK app and DLG Mobile. We are especially proud that we came out on top in the Mobile category and the Innovation category. Kudos to our brave clients and the teams who works diligently on the apps.

Betxpert Booking Awards: Best Mobile Platform

10 Dec 2016At this year‘s Booking Awards, the Oddset app won the Best Mobile Platform prize. When we set out to make it app, one of the objectives was to build the most user friendly betting app out there, therefore we are naturally proud that the Oddset app was the only one to receive top marks for User Experience.

Aarstiderne wins Guldprisen

31 May 2016Last night at FDIH E-handelsprisen, Aarstiderne took home Guldprisen ahead of a host of prominent nominees such as Momondo and Bolia, as the number one e-commerce company in Denmark and on top of that they won the ‘Best in Food’ award. Their succes is well deserved and their will to strive for the best customer experience is commendable. We are proud of working with them, in an effort to bring organic food to your doorstep with a few taps.

3 awards at DIA 2016

02 May 2016At this years’ Danish Internet Awards we were fortunate enough to come home with 3 awards. The Mit Se og Hør app won two for Best Mobile Platform and Best Use of Social Technology and GoMore won for Best Digital Product. We are obviously very happy on behalf of our partners.

Our first Gazelle

18 Nov 2015Every year since 1995, Børsen, the leading business newspaper in Denmark, has selected growing businesses to receive their Gazelle price. And this year, Shape A/S is among their chosen ones.

We came in second

18 Nov 2015Bureaubiz have indexed the Danish agencies, based on growth and profit over the past 3 years. Shape scored a Bureaubiz Performance Index Rating of 6.6 which is the second highest out the 221 ranked agencies. We are especially happy with this ranking because we invested significantly in the opening our Zurich office last year. We are proud to be performing well amoungst the most esteemed Danish Agencies.

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Announcements, musings and hearsay.

Announcements,
musings and hearsay.