To help you navigate in an ocean of content, we carefully select a few articles once every month to keep you up to date.
Sign up now ›
iOS 15 gets released today
20 Sep 2021
Apple’s latest operating system for iPhones, iOS 15, is set to be leased for users today, 20 September 2021. The newest version has several new features, while also presenting tweaks and changes for other apps.
In June, the beta version of iOS 15 was released for developers, but today is the day that iPhone users with an iPhone 6s or later will be able to get the newest version.
The new features are:
“Focus” for reducing distractions
Spatial audio and SharePlay in FaceTime calls
Text recognition in images
ID cards in Wallet app
Added privacy features
Safari, Maps, Weather, and Notes app redesign.
Additionally, Siri’s text-to-speech is now in more languages including Danish, and Apple has added a large number of new Widgets, which strongly indicates that this is a feature, we are going to see more of in future.
Focus on the important
A new feature, which we find very interesting is the new tool, which helps users reduce distractions. This new feature has very appropriately been named Focus.
A Focus can filter Notifications and Home Screen pages based on what a user wishes to focus on at a particular time, while still allowing urgent notifications to come through. When a user’s Focus is blocking incoming Notifications, their status will automatically be displayed to other people’s Messages, showing that a user is not currently available unless it is urgent.
iOS 15 will automatically suggest Focuses to its users, using on-device intelligence to determine which people and apps should notify them at certain times. These suggestions are based on the user’s contexts, such as work hours, personal time, or winding down for bed.
Users can also create a custom Focus to only show certain Notifications and Home Screen pages, select allowed interruptions for the most important Notifications and apps, and set up auto-replies for Messages during a Focus.
Additionally, when a user sets a Focus, it syncs across Apple devices. Developers can implement a new status API for third-party messaging apps to reflect a Focus status.
Notifications have always been an instrumental element of securing re-engagement of the users. According to Airships app retention study brands can increase their 90-day app retention by 190 % by using Notifications. In the latest iOS version, the Notifications have undergone a massive redesign. Notifications will now display contact photos for people and larger icons for apps to make them easier to identify.
Furthermore, there is a new personalised Notification summary that collects non-urgent Notifications together to be delivered when it’s more convenient. These Notifications are arranged by priority using on-device intelligence that analyses the user’s interaction with apps, hereby putting the most relevant Notifications at the top.
Have you secured yourself a strategy on how your Notifications become among the most relevant ones that are showcased ‘above the fold’ for traditional Notifications?
Urgent messages and time-sensitive notifications will still be delivered immediately.
With the new release, there is now the option of muting any app or messaging thread’s notifications temporarily, and iOS 15 will even suggest muting a thread if it’s unusually active, while you are not engaging with it.
Last but not least, there’s also a new Notification API for developers, which allows them to send Time Sensitive Notifications and adopt the new look for Notifications coming from people.
Read even more about the different features and smaller tweaks here.