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Shape
MOBILE DIGEST
STAY IN THE LOOP.
Our Mobile Digest provides you with new perspectives and insights from the mobile app industry – and beyond. To help you navigate in an ocean of content, every month or so we carefully select a few articles to keep you up to date on the latest news and trends.

From the latest research into acquisition mechanics and the newest technological developments to inspiring case studies and valuable data insights – our goal is to provide you with the key highlights of the current state of affairs within our industry and the broader technological landscape.

Putting Data Privacy on the Agenda
Putting Data Privacy on the Agenda
19 Aug 2021 Since the launch of the 14.5 iOS update in April 2021, the topic of privacy has been top of mind worldwide, giving it its revival since GDPR made its entrance in 2018. On average only 15 % of the world population accept tracking across apps after Apple implemented the App Tracking Transparency prompt that we experience when downloading a new app using the Identifier for Advertisers. While it has made life harder for advertisers and platforms that live off advertising, it does not necessarily affect the product tracking that we perform to ensure better user experiences.
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Consumerization: Designing for People first
Consumerization: Designing for People first
29 Jun 2021 First off, what is Consumerization? According to the global research firm, Gartner, it can be defined as is “the specific impact that consumer-originated technologies can have on enterprises. It reflects how enterprises will be affected by, and can take advantage of, new technologies and models that originated in the consumer space, rather than in the enterprise IT sector.”

At Shape – being mobile experience partners for more than a decade – we’ve played an active role in “consumerizing” digital products when developing native apps for enterprises. Smartphones and apps may have been targeted at consumers first but quickly they became indispensable business tools for many enterprises.
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The Privacy Guardian of Big Tech Strikes Again!
The Privacy Guardian of Big Tech Strikes Again!
24 Jun 2021 Apple’s Worldwide Developer’s Conference 2021 (WWDC) took place this month from June 7th – June 11th. More than 28 million developers in the community had the opportunity to preview many exciting new features in the upcoming iOS 15, iPadOS 15, macOS Monterey, and watchOS 8.
At Shape, being the leading mobile experience partner in this region, we followed the event closely, and would like to share some of the key takeaways with you.
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Is Your Mobile Platform getting enough resources?
Is Your Mobile Platform getting enough resources?
18 Jun 2021 There are still way more resources allocated to maintaining and developing websites than native mobile apps despite the fact that mobile traffic accounts for more than half of all internet traffic in 2021 (source: Statista). Now, most sites are responsive to mobile browsers and the underlying CMS increasingly “headless” but if you look at mobile usage then approximately 90% of mobile time is spent in native apps (source: Comscore).
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The Big Permission Battle
The Big Permission Battle
16 May 2021 Apple’s decision to demand an opt-in for third-party tracking in the mobile space is now a clear and present reality with the release of iOS 14.5 at the end of last month. As of this week only 5% of U.S. users have consented to being tracked by their apps (in Europe the number is around 13%). So it seems to be quite an uphill battle for digital product owners and advertisers that are relying heavily on Apple’s Identifier for Advertiser (IDFA) to track users for targeting and advertising purposes based on third-party data.
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