Aller is the leading publisher of printed magazines and weeklies in Denmark and the Nordics with brands such as SE & HØR, Femina, BILLED-BLADET, ELLE and many more. By introducing ALLY, we've added a three dimensional mobile first content experience for their audience.
Companies across industries have been challenged to keep up with the ever-changing digital landscape and provide their customers with quality digital experiences. With traditional printed media losing popularity and users shifting to consuming digital content, ALLY was created as a new digital offering providing originally produced content to consumers. Fewer people watch flow TV, listen to the radio, and read printed magazines and newspapers, and the Internet provides more opportunities for digital media to advance. Just because less time is spent on the traditional types of media does not necessarily mean less time is spent consuming content – it is just done in a different way.
ALLY offers a unique experience for the audience with carefully curated content of three different types: Articles, podcasts, and videos. A scroll through the app's front page gives the impression of a young and modern media with a modular structure, making it easy to find inspiration and delve into new topics across content.
By highlighting themes, curiosity is aroused to read, listen or see more, and with reading out articles and chromecast, the content can be experienced exactly as you prefer whether you are on the move or in front of the TV at home. With this, the content becomes central to the user experience, with which the creation of an intuitive and user-friendly platform supports the good narrative and allows immersion in both heavy and light subjects. The SharePlay feature allows iPhone users to consume their favorite content simultaneously with their friends, each on their own device. It has never been easier to catch up on the best-loved series together - while apart.
The different types of content with societal relevance are handpicked and bundled together to create a bigger narrative. With the new connectivity with CarPlay and Android Auto users can even listen to their ALLY podcasts in their cars and never miss an episode. Not only do users love the app, as so does Apple – ALLY has recently been featured on the Apple App Store for Apps We Love!