We helped Mofibo design and develop the new version of their app that thousands of people use to read and listen to their favourite books every day.
Mofibo is doing to reading what Netflix and Spotify did with movies and music; Revolutionising the publishing industry by giving users unlimited access to a large catalogue of books for a flat monthly fee. They came to us after a less than succesful introduction, and asked us to help them develop a brand new version from the ground up. During a 9 month period we rewrote most of the code while we also helped redesign the look and feel of the apps, and added new features such as audio book playback culminating in a complete relaunch of the Mofibo product suite.
The keywords for the new app offerings were clean, simple and solid. Let the content shine and ensure that the users will have a seamless experience. We ended up with a stylishly modern digital reading tool, incorporating UI elements that encourage sharing, subscribing and discovery, ready for the Mofibo crew to take over and build upon.
App downloads across devices.
Increase of average user rating to 4.5 after relaunch.