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ODDSET

Refining sports betting.

Client
Deliverables
Concept, Visual Identity, UX Design, UI Design, Development, Backend Development, Quality Assurance
Recognitions
EGR Innovation Award
Best Native App - Winner 2020
Best Omni-Channel - Winner 2020
Best Native App - Winner 2019
Best Omni-Channel - Nominee 2019
Best Native App - Winner 2018
SBC Awards
Mobile Operator App - Nominee 2020
Sportsbook of the Year - Nominee 2020
Danish Digital Award
Commerce - Bronze 2020
Innovation - Nominee 2018
BetXpert Bookmaker Awards
Best Mobile Platform - Winner 2016
Refining sports betting.Refining sports betting.
Oddset is the most prominent betting company in Denmark. They have every betting type covered, from football, baseball and tennis to e-sports and politics, just to name a few. When the time came for them to make an app for all their users to bet from, we were only too happy to work with them.
Following the succes of their popular mobile website, they asked us to build them a modern, rock solid and user friendly mobile app from the ground up. Along with the Oddset product team we have been working diligently to make it the best mobile betting experience out there. We began with a user interface that is capable of showing a plethora of different types of bets as well as an abundance of additional information, without looking cluttered or overly complex. On top of that we introduced the ability to stream up to six games simultaneously as well as intuitive interactions such as quickbet and swipe-to-purchase, to make the process of placing a bet as fast and smooth as possible.
When we built the backend system the most important factors were performance, reliability and very high uptime even during peak periods with extremely high load. Since the number of people simultaneously betting with the app can be very high during special events like important soccer matches it was important that the solution is able to dynamically scale up during such events. Long story short, the Oddset app brings the excitement of betting on your favourite sports, games, and events to your phone like never before.
4.4
Average user rating out of 37.000+ reviews.
18%
Increase of revenue per month.
22%
Increase of active users per month.
206%
Increased number of screens viewed per session.
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