OK is a Danish cooperative owned by their customers and dealers. With more than 700 filling stations (32% of the market) located all across Denmark, OK has grown to become the largest player in the petrol market.
When OK came to us, they had an ambition to do something that nobody in the industry had done before, namely to let their customers leave their wallets tugged away and operate the gas station directly from the mobile. With a relentless focus on making the car owners life easier by reducing friction at and outside the stations, OK have for years been pushing the industry boundaries.
Today, a petrol-car driver can open the gas pump with 1-click on the app or using voice commands. EV drivers can also enjoy the convenience of finding a station and making wallet-free payments, when charging their vehicle or operating their home charger setup. However, the engagement goes beyond the gas and EV stations itself, as the OK app continues to become the car owner’s digital cockpit – starting with the nationwide parking functionality - also with the option to leverage voice commands, a CarPlay app as home screen widgets for on-display parking status and expiration time. OK further offers a parking service which, for instance, gives the audience reminders at favorite locations to start the parking and avoid a fine. Apart from being the drivers’ on-the-go tool, the OK app is now also focused on making home charging as smooth as possible. Allowing EV drivers to keep up with electricity prices and tracking their consumption at home, so they can optimize their charging behavior either for green energy or lower prizes.
The app has also made it possible to have a greater experience around your car wash. Previously you had to step out of your car when the wash was ongoing. By integrating the app with the washing infrastructure it’s now possible to stay within the car, as you have a chance to stop the was, if something goes wrong. An experience users enjoy - both as adults and kids.
With the OK app, users can easily find the nearest stations and even filter by car wash, shop, cafeteria, among other options – and follow the navigation on their car board with the CarPlay integration. While at the station, one is only a few taps away from getting a shiny new car while sitting comfortably inside – something which wasn’t allowed before. In addition, with the new widgets and graphs it is possible to monitor electricity prices, giving EV drivers the chance to plan their charging needs on the go and at home. The widgets also act as shortcuts to finding stations, parking, and much more. Receipts are stored safely within the app for later reference and users also get the chance to support their local sports club or a charity through the OK engagement. The life of a car owner has never been easier.
OK values their customers a lot, why the app also hosts a loyalty concept, where you can give a share of your transaction to i.e. the local sports club, charity or other great purposes. The OK app is therefore considered as not only a great tool for saving time and money by reducing friction. That’s more than OK!
