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RED BULL

Taking the Bull by the Horns.

Client
Red Bull Media House GmbH
Deliverables
UX Design, UI Design, Development, Quality Assurance
Recognitions
The FWA
FWA of the Day - 2015
Apple
App of the Day - 2015
Editor’s Choice - 2015
App of the Week - 2015
Taking the Bull by the Horns.Taking the Bull by the Horns.
Red Bull is a company that needs no introduction, being one of the most recognized brands in the world. For every logo you see on a can of energy drink, there must be another five emblazoned on iconic Formula One cars, sky soaring dirt bikes, stunt planes and skateboard decks and helmets. Red Bull almost single-handedly created the "energy drink with attitude" market we know today.
Building on the rise in popularity of extreme sports and the thrill seeking lifestyle, the Red Bull brand is now synonomous with action, adventure and the will to transend this planet, whether with wings or space suits. Never before has this unique pedigree been captured in a single experience to inspire you to relive the momentous moments.
The Red Bull apps connect fans with stories, high quality images, behind-the-scenes action and exclusive content from exceptional athletes. Working closely with the team at Red Bull Media House to bring their apps to the next level, we have been re-designing and re-engineering them from the ground up. The suite of apps are solid, gorgeous and intuitive. Most importantly it is easier now than ever to navigate high quality content from your favorite sports and athletes. Subscribe to channels like Bike, Surf, Snow, MotoGP, Dakar and F1 or find the next Red Bull event to attend. It’s all in your hand - customize your content, save articles or view stunning images. The World of Red Bull is there for you to discover.
1,5 million+
App downloads across devices.
4.5
Average user rating out of 40.000+ reviews.
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