Throughout the years the app store ratings has been one of the main tools for quantitatively qualifying the success of an app. However, Shape felt the need for a deeper level of quantifiable insights into what drives the success of an app.
150 different apps were tested based on nine different sub-components:
- Reliability
- Good content
- Usability
- Provides overview
- Simplifies everyday life
- Smart features
- Relevant notifications
- Good design
- Easy communication
These compound into four overall categories:
- Is it satisfying?
- Is it relevant?
- Does it provide value?
- Which app is the best of its kind?
