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About Us

WE HELP BUSINESSES
GROW BY DELIVERING
PRODUCTS THAT MAKE
A TANGIBLE DIFFERENCE.

We work with our clients as product partners, supporting them proactively throughout the journey from idea to launching a product and scaling it up. We believe that our expertise in strategy, design and engineering serves as a powerful set of tools for any client looking at the future of their business. Furthermore our vast industry experience enables us to partner with any client regardless of what stage they are at on their business journey.

12
Years in business since our foundation in 2010.
100+
Team members across 31 nationalities.
82
Awards and recognitions received over the years.
4.4
Average user rating out of 300.000+ reviews.

WE ARE ONE OF THE FEW COMPANIES OUT THERE THAT CAN TAKE AN IDEA FROM NAPKIN SKETCH AND TURN IT INTO A MARKET LEADER THAT DRIVES ACTION AND GENERATES RESULTS.

Since our humble beginnings we have designed and built digital products for ambitious clients all over the world, and we have ventured into increasingly challenging products and services, opened new offices and branched into new industries to boot. We practice what we preach by investing resources, time and experience in startups that we are passionate about, and we learn by doing along the way.
Today Shape is still independent and widely recognised as a leading digital product studio as well as a trusted partner for some of the most renowned companies out there.

A different product studio
A different product studio

WE ARE A PEOPLE COMPANY

Our secret weapon is the talent and mindset of our team. Strategists, creatives and technologists, all at the top of their game, all hungry to make an impact. Leadership creates and creators lead.

WE HAVE OUR WAYS

Being independent allows us to pick our clients carefully. Our lean approach allows us to work within any type of organisational structure. The best work happens when we can be anti-transactional and co-create as one team.

WE LIKE TO GET GOING

We create change faster by focusing on great work from the start. No surprise unveilings or posturing. And we get to scale quickly and easily. The result is shorter time to market and swifter optimization.

HOW WE WORK

TRIED AND TESTED
BY DOING, UNDOING
AND REDOING.

We have delivered digital products of all shapes and sizes that consistently turn ideas into profitable businesses. Every success follows countless failures, and after more than a decade and hundreds of product and feature launches, we know what works and what does not. Along the way, we have honed our methodologies and processes to minimise costs and increase returns on investments.

CLARIFY AND DEFINE

CLARIFY AND DEFINE

No solution without understanding, so firstly we need to know everything about you and your project. That is why we ask a lot of questions to understand your customers, values, goals and challenges. Once we are familiar with the innards of your business, the objectives, milestones, documentation, specs, timelines and deliveries are defined in order to proceed.

EXPLORE AND DESIGN

EXPLORE AND DESIGN

With the objectives clearly defined we move on to explore how the hierarchy, structure, content, actions and layouts come together to form a cohesive and intuitive user journey through prototypes. Interactions, animations, colors, iconography, typography and polished pixels make up the outer layers of a meticulously designed product ready to be brought to life.

BUILD AND TEST

BUILD AND TEST

All the previous product decisions, mappings and assets come together through native mobile development, web components and backend integrations. Testing and quality control are core parts of our delivery and ensures that nothing slips between the cracks. Our internal testing team push every bit of the product to it’s limits and makes sure your product works as intended.

RELEASE AND SCALE

RELEASE AND SCALE

An essential milestone in the life of any product is the release, and we line up all the pieces for a lean launch, yet that only marks the beginning. A digital product needs continuous care through maintenance and ongoing feature updates. We keep your product running smoothly, while adding improvements based on user feedback, strategy and business objectives.

A different product studio
AWARDS AND HONOURS

GETTING RECOGNISED FOR GETTING OUR FRIENDS RECOGNISED.

For over a decade, we have brought impactful digital products to life and while we are not in it for the accolades, it is nice to be recognised for what you do. With over 50 national and international awards and honours under our belts, it shows we are doing something right in our quest to deliver results for those we work with.

The FWA
The FWA
Danish Design Award
Danish Design Award
E-Handelsprisen
E-Handelsprisen
Creative Circle Award
Creative Circle Award
The Webby Awards
The Webby Awards
App of the Week
App of the Week
EGR Innovation Award
EGR Innovation Award
German Design Award
German Design Award
Danish Digital Award
Danish Digital Award
Apple Editor’s Choice
Apple Editor’s Choice
Nordic Startup Awards
Nordic Startup Awards
The Lovie Awards
The Lovie Awards
Børsen Gazelle
Børsen Gazelle
iF Product Design Award
iF Product Design Award
SBC Award
SBC Award
Digital Agency of the Year
Digital Agency of the Year
Danish Internet Awards
Danish Internet Awards
App of the Day
App of the Day

WE ARE A WORK
IN PROGRESS.

Shape is always shifting and finding our way as we make it. We have built a team of diverse and driven individuals that get up in the morning to face new and exciting challenges. That is where our values come in.

Work In Progress
01
TAKE OWNERSHIP
Don’t be afraid to speak up and stand for what you think is true. Success depends on all of us working collectively to make great things.
02
DELIVER RESULTS
Activity without progress is worthless. Strive to make your work measurable, meaningful, and impactful for the goals of the client.
03
EMBRACE CHANGE
Change is deeply rooted in what we do. We are constantly trying out new things, correcting what doesn’t work and building upon what does.
04
SEEK MASTERY
Reject mediocrity. Pursue perfection, depth of knowledge, and effectiveness. Prepare for this journey to take a lifetime.
05
CREATE IMPACT
Build products that are fast, effortless to use and aesthetically pleasing. Make things meaningful and worthy of your time.
06
HAVE FUN
Enjoy solving complex challenges and celebrating success together with a like-minded team of talented and passionate professionals.