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Your personal workout companion

Features Social Whitelabel

Your personal workout companion

Fitness World is the largest chain of gyms in Denmark and with more than 350.000 users the Fitness World app is without a doubt one of the most popular Danish apps. Every day the app is the primary way for the Fitness World users to book classes and a vital part of their training routine.

Ever since Fitness World decided to make an app to enable their members to get more out of their membership and workouts we have been working in close collaboration with them. We have continuously added new features that supports the users to maximise the value of their fitness membership. 

The Fitness World brand is being rebranded to Puregym and is no longer in Stores.

Project recognitions


Danish Digital Awards

Digital Activation – Nominee 2020
Customer Experience – Gold 2019



Best E-Commerce App – Gold 2020



Unique app downloads across devices.


Average user rating out of 10.000+ reviews.


Increase in challenges sign-ups with 900.000+ in 2020.


Increase in bookings of classes with 600.000+ per month in 2020.

Fitness World on mobile and Apple TV
Fitness World on mobile and Apple TV

The app helps you with all steps towards a healthy lifestyle

A class for every type of body
A class for every type of body
Track progress with the app
Track progress with the app
From the Client

"The strong performance, development and results of the Fitness World App is an outcome of a close and integrated collaboration with Shape over years. Shape and the FW app have played a central part in accelerating the digital transformation, product offering and scaling the business. Shape supporting in strategically breaking down the walls for a traditional fitness club – by building sustainable value through digital products and helping more people creating healthy habits. The business results, ecommerce award and best digital customer experience awards speaks for itself of how skilled the team are. With Shape it's less about bullshit, but all about great people - building great products."

Claus Nielsen
Fitness World Group A/S
Chief Commerciel & Digital Officer

The app has proven to be an important tool in supporting the users’ continuous investment in their active life, enabling users to prioritize their health in times when access to fitness centers are restricted.

Trophies to increase loyalty
Trophies to increase loyalty
FW brand iamge