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The car owner's best friend

Sector eCommerce

The car owner's best friend

The OK app is the drivers’ cockpit – makes it so easy to refuel, charge your EV, wash a car or park without the need of a wallet.


OK is a Danish cooperative owned by their customers and dealers. With more than 700 filling stations (32% of the market) located all across Denmark, OK has grown to become the largest player in the petrol market.

When OK came to us, they had an ambition to do something that nobody in the industry had done before, namely to let their customers leave their wallets tugged away and operate the gas station directly from the mobile. With a relentless focus on making the car owners life easier by reducing friction at and outside the stations, OK have for years been pushing the industry boundaries.

Project recognitions

Webby Awards

The Webby Awards

Connected Products & Wearables – Nominee 2023


The Lovie Awards

Best Use of GPS/Location Technology – Bronze 2021
Best Use of GPS/Location Technology – People's Lovie 2021


Danish Digital Award

Customer Experience – Gold 2023
Digital Transformation – Nominee 2023
Commerce – Nominee 2023
Customer Experience – Bronze 2020
Innovation – Gold 2018



Best e-Commerce App Silver 2023


Creative Circle Awards

Digital Design – Nominee 2019


German Design Award

Best in Apps – Winner 2019



Car washes is started through the app

+900 K 

Yearly unique users


User rating across iOS and Android


Buying customers of yearly users

Find everything you need easily
OK navigation
Giving back

OK values their customers a lot

And that is why the app also hosts a loyalty concept, where you can give a share of your transaction to i.e. the local sports club, charity or other great purposes. The OK app is therefore considered as not only a great tool for saving time and money by reducing friction. That’s more than OK!