The goal of the engagement is to build a tactical growth plan that will deliver results in 6 months. The growth potential analysis process includes multiple steps and disciplines.
Assessment of current performance and goals
How are the app's current KPIs performing?
How does the app perform against similar apps?
How is performance against key competitors?
How does the app perform against other company channels?
Benchmark analysis of performance against anonymised app performance data
We work with data from App Pulse. App Pulse is a Shape 2023 survey of the 150 largest apps in Denmark. The App Pulse survey is based on 3000 users’ detailed descriptions of what drives their preferences
Hands-on review of the app from several perspectives
- UI/UX best practices
- Communications review
- Review of the app's technical quality and performance
- Commercial CRO potential
Assessment of underlying growth tools
A review of the current toolbox including tool categories like product analytics, attribution analysis, BI, notifications and personalisation.
Based on the findings, we will present actionable recommendations for a 6 months growth plan that touches on all essential parameters available to drive tactical growth.
As part of the engagement digital- and mobile business leadership is expected to invest around 10 hours in preparation, meetings and time for final reporting.