Danish Digital Award
Customer Experience – Silver 2023
Digital Value Proposition – Nominee 2023
Commerce – Gold 2020
Customer Experience – Silver 2020
Digital Design – Nominee 2020
Commerce – Silver 2019
Best Value-adding Feature – Bronze 2024
Easy ordering on the go
Solar’s app supports craftsmen in their everyday lives by both being an ordering platform and increases their productivity with features like scanning, easy ordering, tailored fast delivery and a full new in-store buying experience. They can leverage AI within the app to improve productivity and functionality.
Solar is one of Europe’s leading sourcing and service companies, especially within electricity, plumbing and ventilation, and has a clear ambition to be a leading digital player in the industry. Solar manages to deliver on this, with more than 50% of revenue through digital channels and a substantial amount of this through their app Solar Mobile focuses on making sure that the craftsmen can spend their time and focus on the construction site rather than constantly having to pick up new materials and tools in a store.
A major productivity boost, as you can spend many more hours doing actual work. This is advantageous for workers and their productivity, as it leaves a positive impact on the environment as the craftsmen will be driving a lot less kilometers.
Project recognitions
E-handelsprisen
Best B2B Business (200m+ revenue) – Bronze 2023
Best B2B Business (200m+ revenue) – Silver 2021
Improved search and ordering flow enabled through AI-powered LLM chat
Conversational commerce - AI
Solar’s app supports craftsmen by providing them with a commerce app that allows them to search and filter their needs across a very broad product range by looking at price ranges and making personal shopping lists for specific projects or favorite products.
Searching a catalogue of 700.000+ products to specifically find the one you need can be a challenge. In our collaborative efforts with Solar we constantly work on improving the digital experience and productivity for craftspeople. A real challenge for trades people using a phone is the need to wear gloves or having dirt on their hands. The AI assistant removes this barrier by taking away the need to accurately spell words overlooking misspellings and focusing further on intent.
Solar’s AI function supports voice activation to describe products and search. The AI assistant is a conversational chat interface. Through natural language search it is now easier than ever to find a product. Instead of searching, filtering, and clicking, users in the app can now simply describe their needs and the AI assistant will find products for them.
It does not end there, the AI assistant can also be leveraged to understand finer product details, even compare products, aiding more informed buying decisions. By being able to prompt for detailed information and add the desired products to their cart the user makes more accurate choices saving time in the process.
This is a new way of interacting and buying products in an app and resembles the experience you would get in a store. One of our key motivations for creating this feature is both making products discoverable but also ensuring further accessibility to Solar’s product portfolio with the conversational chat interface.
Fastbox delivery
Delivered to your GPS spot within 1 hour
The app further acts as your companion where you can drive directly to a new task and initiate a Solar’s Fastbox from which you can have your products delivered within one hour. Saving the craftsmen up to several hours. The specialized product range for fast delivery is determined by the GPS location of the user - ensuring that only products in stock from the local warehouse are presented.
Through the digital presence and successful user adoption, Solar gets the opportunity to significantly reduce its costs for operating physical stores while simultaneously benefiting the environment. A digital ambition and market position that differentiates Solar from the remaining players in the market.
Drive-in scanning
Scan, grab and go for stores
Besides facilitating ordering with a highly personalized product search function and personalized pricing structure both on an account and project level it’s also a companion when going to Solar’s physical stores.
With the new Solar’s Drive-In feature they get a whole new shopping experience. Solar Drive-In is the digital solution for making in-store scan and payment or adding to future favorites – all on the Solar app! From finding products to completing a purchase, users can now use the app to aid them on their journey through the store, making it as quick and convenient as possible.
A personal experience
Tailored to each craftman
It’s further possible to use the widgets to have direct access to your favorite products you’re ordering over and over directly from the home screen. Securing only one click to ‘adding to basket’. Moreover you can also see new relevant campaigns directly from the home screen.
Solar’s new app accounts for a great amount over +134 million EUR – a major part of Solar’s revenue. The app has therefore become absolutely crucial to Solar’s business. Solar operates in an industry that has traditionally not been far ahead in terms of technology. That it’s become the craftsman preferred tool at hand is further proven with a 4,4 App Store rating.
