Shape, a founding member of the leading digital product agency Framna, proudly announces the acquisition of the award-winning Dutch agency Move. Framna, formed through the merger of Shape from Denmark and Bontouch from Sweden, now boasts over 550 employees. The goal is to become the top global digital product agency - crafting digital products for the most ambitious brands. The inclusion of Move represents a significant advancement that aligns perfectly with our shared vision for the future.
Framna: Pioneering International Growth Through Strategic Partnerships
The acquisition of Move into Framna is a strategic milestone, enhancing the presence in the crucial Dutch market, a key hub for European and international business. Move brings deep, mobile-centric expertise, developed through years of building exceptional digital products with a strong focus on Financial Services, Insurance, and Aviation sectors. Their proven track record in delivering high-quality solutions for leading brands not only complements Framna’s existing portfolio but also reinforces their commitment to excellence. Move’s people-first culture aligns perfectly with Framna’s values, adding talented professionals who will help drive our mission forward.
By acquiring Move they strengthen their capabilities in delivering business value for their partners through leveraging Customer Experience and innovation to create user attraction and impact.
Move CEO on Joining Framna: Building a Strong Foundation
Robert Kosse, CEO of Move, “As we explored the concrete realisation of our growth ambitions, Shape and Bontouch had a similar desire virtually simultaneously. During our initial meeting, we discovered many commonalities in company values, company culture and the ambition to create high-quality products that our teams take pride in. We’re proud to join the international agency Framna at this early stage.”
Shape Managing Director on Move: Deepening our capabilities
Kristian Friis, Managing Director of Shape, expressed his enthusiasm for the new partnership, “We have always admired Move’s dedication to innovation and craftsmanship. By joining forces, we now strengthen our position within Financial Services, Insurance as within Transportation & Mobility. We further gain deeper insight into users across Europe, along further expanding our technical depth. This will support us even further in solving meaningful problems in impactful ways. We warmly welcome Move to Framna and look forward to a bright future together.”
Framna CEO on Move: A Perfect Fit
Joacim M. Jeppesen, CEO of Framna, on their new partner, “At Framna we’ve had a strong connection with the Move team from the day we met. We are aligned in DNA and share the passion for building digital products that are delightful for the users and impactful for our clients. Move’s notable strength in financial services, insurance, and the aviation vertical, and the work they do with great national and international companies, complements our vision of making our clients leaders in the market. It’s fantastic that we can now formally confirm this relationship and take a significant step in fulfilling our ambitions of becoming the world’s leading digital product agency.”
About Move
Move was founded in 2006. Among others, co-founders Robert Kosse, Michiel Baneke and Jan Gerard Gerrits have brought the company to what it is today. A leading mobile first agency with offices in Amsterdam and Zwolle. Their 150 employees deliver best-in-class solutions for renowned clients such as Partou, Heineken, Rabobank, Nationale Nederlanden, Dallas Fort Worth International Airport and Hong Kong International Airport.
About Shape
Shape is an award-winning native mobile application development studio based in Copenhagen. Known for building high-quality mobile apps that tackle real problems and push businesses forward, Shape collaborates with renowned clients such as Red Bull, IKEA, PureGym, OK a.m.b.a., Norlys, and Novo Nordisk. Their apps have an average user rating of 4.4 out of over 300,000 reviews.
In 2023, Shape joined forces with Waterland Private Equity and leading Swedish digital product agency Bontouch, with a joint ambition to create the leading digital product agency worldwide.
About Framna
Framna, which means ‘to advance' or ‘to bring forward' in Old Norse, was born from the union of Shape and Bontouch. At Framna, we create digital products that over 10 million people worldwide depend on every day. Our products boast an average App Store rating of 4.5, and we process over €150 million daily through our digital solutions. Collaborating closely with some of the world's most ambitious brands – including IKEA, H&M, PostNord, SEB, Swish, OK, B&O, Systembolaget, Post-it, Progressive, Novo Nordisk, Essity, Rabobank, ENGIE, and many others – we strive to make them leaders in their respective industry categories by delivering high-quality, award-winning digital products.
Framna has emerged from the strong product-led culture of Shape and Bontouch joining forces. Our 550+ colleagues work across nine studios located in Sweden, Denmark, the UK, the USA, Switzerland, and the Netherlands.
In our quest to become the world's leading digital product agency, we will significantly expand our global presence over the coming years. We look forward to welcoming many new colleagues from around the world who share our passion for designing and building cutting-edge digital products.
