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Novasa joins Shape

Novasa joins Shape
Novasa joins Shape

Shape has acquired the Danish mobile application specialist Novasa. The acquisition further strengthens Shape’s position as the leading app development agency in Denmark.

Copenhagen-based Novasa was founded in 2004 and has since then been a pioneer in the app industry since the format's infancy, as their roots go back to the days before iPhone and Android when the limitations were greater than the possibilities. Since then, they have delivered best-in-class app solutions to renowned Danish companies like Copenhagen Airports and REMA 1000. 

Alongside Swedish founding partner Bontouch, Shape and Waterland Private Equity are set to forge the leading digital product agency worldwide together. The unification of Shape and Novasa is a natural step due to the kinship of both companies and will leverage their respective strengths to further augment their mobile-focused approach to digital product innovation in the Danish market.

”We are very excited to welcome Novasa to our family, which already consists of Bontouch and ourselves. Novasa is one of the app pioneers in Denmark, and we look forward to bringing in their competencies and experiences to pull together even more mobile expertise within the Danish market. The acquisition of Novasa is a natural step in further strengthening our client offering, delivering the digital winners of the future, as these winners continue to be made on mobile,” says Kristian Duvald Friis, Managing Director of Shape.

Shape and Novasa will work closely together on existing and future projects, so clients and employees can benefit from the combined expertise.

”We have always held Shape in the highest regard due to the quality of their work and exquisite taste. Like Novasa, Shape has always stayed true to the belief that to deliver extraordinary apps, you need to give them your full attention. We couldn’t imagine a better family to join than Shape and Bontouch, and we can’t wait to get to work with our new partners and colleagues,” says Anders Hedegren, co-founder of Novasa.

The parties have agreed not to disclose the financial terms of the acquisition.