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App Agency Shape Wins Six Prestigious Lovie Awards for the Second Year in a Row

6x Lovie Award Winner
Shape wins six Lovie Awards

The Lovie Awards honours the best digital agencies in Europe and have awarded Shape with six Lovie Awards for three different mobile apps. The agency took home two Silver Lovies, one Bronze Lovie, and three People’s Lovies – last of which is being voted on by the public, showing commitment to creating great user experiences. Shape has won a total of 21 Lovie Awards over the past six years, and it is the second year in a row they bring home six awards, making them one of the most winning agencies in Lovie history. 

Shape's Creative Director, Allan Aurelius, states, "We are incredibly proud of our team's hard work and dedication, along with our clients who have collaborated with us to bring these excellent digital products to life. Winning the People's Lovie in all three categories where we were nominated is particularly significant to us because it shows our dedication to creating apps that resonate with our users. We want the user experience to be exceptional to unlock the growth for our customers' businesses.”

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile sites, apps & podcasts, and social. This year was the Lovie Awards’ most competitive season yet, with nearly 1,200 entries from 30 countries.

Shape's award-winning apps this year encompass a wide range of categories from entertainment and e-commerce to user experience.

A Silver and People’s Lovie for Ally

Ally secured a Silver Lovie and People's Lovie Winner in the "Apps, Platforms & Software: News & Entertainment" category. Ally is pioneering the transformation of traditional media into the digital age, aligning with the trend where 85% of Danish individuals aged 16-75 consume media online.

"We are immensely proud of Ally's achievement in securing the Silver and People's Lovie Awards. This recognition highlights the innovative collaboration between Shape and Ally in the transformation of traditional media into the digital age. Our commitment to delivering cutting-edge solutions that align with evolving consumer habits, such as the shift towards online media consumption, has been at the core of our partnership. These awards motivate us to continue our journey of redefining the digital media landscape and enhancing user experiences," states Villads Riber Mink, Commercial Director of Shape.

OK Takes Silver and People’s Lovie

The OK app takes home a Silver Lovie and People's Lovie Winner in the "Apps, Platforms & Software: Best User Experience" category. Acknowledged as the car owner's best friend, the OK app stands at the forefront of the mobility market's digital evolution, emphasising the importance of an exceptional user experience.

"We are incredibly honoured to receive the Silver and People's Lovie Award for the OK app. This recognition is a testament to the exceptional collaboration over many years between Shape and OK. Together, we have set out to redefine the digital experience for car owners, and this award reaffirms our dedication to delivering an unparalleled user experience," says Kristian Friis, Managing Director of Shape

Solar Brings Home Bronze and People’s Lovie

Solar received a Bronze Lovie and People's Lovie Winner in the "Apps, Platforms & Software: Shopping & E-Commerce" category. Solar Mobile has witnessed a remarkable 336% increase in orders since 2019, generating over 1 billion DKK in 2021 alone. It serves as a comprehensive hub for craftsmen, redefining UI standards for long-tail business models.

The Solar app has become absolutely crucial to Solar’s business with over 50 % of their annual revenue running through the app. Solar operates in an industry that has traditionally not been far ahead in terms of technology, however, Solar Mobile is extremely ambitious for an e-commerce platform, delivering a product standard on par with most BTC products like Wolt.

About the Lovie Awards

The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators. Now in its thirteenth year, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With over 1200 entries from over 30 countries, the Awards reflect the tremendous growth of the internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Italian, Swedish and Dutch can be entered in six main category types: Websites, Video, Advertising, Apps, Mobile & Voice, Podcasts, Social and Web3, NFTs & Metaverse. More information at