A new digital customer experience
Magasin Du Nord is a luxury and fashion chain with department stores spread all over Denmark. Their customers enjoy a combination of a premium experience in terms of brands, service and interior design in their stores.
We were therefore intrigued, when they asked us to help them create the first steps of a digital member club experience. The app serves as a substitute for the physical Goodie Card the loyalty members club of Magasin du Nord. This card provides access to exclusive events, deals and great offers.
Digital loyalty
A convenient digital members club
You can easily bring your digital membership card with you now – but on top of that, the app also serves as a place to view your receipts, personal information and the advantages of the club membership.
The cherry on the top of the cake is Magasin du Nords digital vouchers - Goodie Bags creates an omnichannel experience where the app is connected with the in-store presence and drives traffic to their locations. The app exclusively brings you offers to use at each of their malls and individual brand stores – as long as you have your new digital Goodie Card.
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