Red Bull is a company that needs no introduction, being one of the most recognized brands in the world. For every logo you see on a can of energy drink, there must be another five emblazoned on iconic Formula One cars, sky soaring dirt bikes, stunt planes and skateboard decks and helmets. Red Bull almost single-handedly created the "energy drink with attitude" market we know today.
Building on the rise in popularity of extreme sports and the thrill seeking lifestyle, the Red Bull brand is now synonomous with action, adventure and the will to transcend this planet, whether with wings or space suits. Never before has this unique pedigree been captured in a single experience to inspire you to relive the momentous moments.